ART DIRECTOR ︎ EAST COAST NATIVE → WEST COAST LIVING
A brand awareness campaign aimed at celebrating individuality through fearless fashion. This was Dolls Kill’s first time unleashing its inner IDGAF across both digital channels and out-of-home.
CYBER WEEK 2018
Fueling anticipation for the busiest time of the year, customers looking for Black Friday deals were instead faced with a performative ritual about anxiety and tension. The video looped for 2hrs prior to the sale.